How to Connect Irelia.ai to Go High Level Using Webhooks

~20 minutes setup

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Introduction

You’ve built your conversational AI agent on Irelia.ai, and it’s actively chatting with prospects on WhatsApp, Facebook, and Instagram. But what happens when something important occurs — like when a lead gets qualified, when your agent collects key information, or when someone books a meeting? Right now, you might be manually checking your Irelia dashboard and copying information to your Go High Level CRM. There’s a better way. This guide shows you how to automatically send information from Irelia to your GHL account the instant something important happens — no manual work, no delays, no checking dashboards. By the end of this guide, you’ll have: ✅ A working automation that triggers when specific events happen in your Irelia conversations
✅ Data flowing automatically from Irelia to your GHL CRM, pipelines, or other connected tools
✅ The knowledge to build unlimited additional automations

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How This Works

Think of this connection like a smart doorbell system: The magic: Everything happens automatically in seconds. No manual work. No delays. No checking dashboards.

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📡 What Events Can Irelia Notify You About?

As your AI agent chats with prospects, Irelia tracks important milestones called events — the “moments that matter” in your conversations. Below are a few examples of Irelia events: When an event triggers, Irelia packages all the relevant information — prospect details, conversation history, qualification status, custom data — and sends it to Go High Level instantly. For this guide, you’ll use “New Inbound Contact” because it’s easy to trigger and perfect for learning. Once you understand how it works, you can easily set up other events.

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What You’ll Do

🔗 Get a webhook URL from Go High Level — 3 min
📋 Paste the URL into Irelia — 2 min
🧪 Send test data — 2 min
⚡ Set up your action (Update CRM, Google Sheets, etc.) — 5 min
✅ Test everything end-to-end — 3 min
🚀 Turn it on and name it — 1 min Total: ~15–20 minutes

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📋 What You’ll Need

• An Irelia.ai account with at least one active agent Required
• A Go High Level account with access to Workflows — Sign up here if needed Required
• A destination for your data (GHL CRM, Google Sheets, or Slack) Required

No coding required. If you can copy and paste, you can do this.

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🎯 Common Use Cases

80% of readers need one of these two setups. Find yours, note the guidance, then follow the Step-by-Step Setup below — you’ll just make different selections at Step 2 and Step 4. Don’t see your use case? No problem — review the full events table and follow the guide using “New Inbound Contact” as your learning event. The process is identical for every event; only your selections at Step 2 and Step 4 change.

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⚡ Quick Path (Experienced Users)

Already comfortable with Go High Level Workflows? Here’s the condensed version:

1. GHL: Go to “Automation” → “Workflows” → Click “Create Workflow” button → Add Trigger: “Inbound Webhook” → Copy webhook URL
2. Irelia: Go to “Settings” → Select Agent → “Events and Notifications” → Paste URL into desired event field
3. Test: Click the “Test” button in Irelia → Return to GHL → Verify data received
4. Action: Add your action (Update Contact, Add to Pipeline, etc.) → Map fields → Test → Publish

Need more detail? Continue with the full guide below.

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🔧 Step-by-Step Setup

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Step 1: Set Up Go High Level to Receive Irelia Notifications

~3 minutes In this step, you’ll create a new Workflow in Go High Level and configure it to listen for events from Irelia.

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Navigate to Workflows

1. Log into your Go High Level account
2. Select your sub-account (if applicable)
3. Go to “Automation” → “Workflows” in the left sidebar

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Create your Workflow

1. Click the “Create Workflow” button (top right)
2. Select “Start from Scratch” (or choose a blank template)

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Add the webhook trigger

1. You’ll see the Workflow builder with an “Add New Trigger” prompt
2. Click “Add New Trigger”
3. In the trigger search box, type webhook
4. Select “Inbound Webhook”

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Get your webhook URL

This is the most important part — you’re getting a unique URL that tells Irelia exactly where to send information.

1. After selecting “Inbound Webhook”, GHL will display a webhook URL
2. It looks like: https://services.leadconnectorhq.com/hooks/...
3. Click the “Copy” icon next to the URL

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Step 2: Tell Irelia Where to Send Notifications

~2 minutes Now you’ll log into Irelia and paste the webhook URL you just copied. Your Go High Level webhook panel should still be open in another tab.

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Quick context: agents and events

In Irelia, each AI agent can have its own automations. For this guide, you’ll configure one event for one agent. Once you understand how it works, you can easily set up more.

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Access your agent settings

1. Log into your Irelia.ai settings dashboard
2. Select the agent you want to connect to Go High Level

3. Navigate to “Events and Notifications”

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Configure your webhook

You’ll see a list of available events

1. Find “New inbound contact reaching out to us” (or the event you wish to configure) in the list
2. Click in the “URL” field next to this event
3. Paste the webhook URL you copied from Go High Level (the URL will auto-save)

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Step 3: Test the Connection and Complete GHL Setup

~2 minutes Now let’s send test data from Irelia and configure Go High Level to recognize the data structure. This step is crucial — GHL needs to receive sample data before you can save and use the webhook trigger.

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Send test data from Irelia

1. In your Irelia webhook configuration (where you just pasted the URL), find the blue “Test” button next to the webhook URL field
2. Click “Test”
3. You should see a green success indicator in Irelia that says “Just sent a data sample successfully”

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Fetch and select the sample data in Go High Level

1. Go back to your Go High Level tab (the webhook configuration panel you left open)
2. Click the “Fetch Sample Requests” button

3. GHL will retrieve the test data you just sent from Irelia
4. You’ll see a list of incoming payloads — select the most recent one (the payload you just sent)

5. GHL will now display all the data fields it received from Irelia

6. Click the “Save Trigger” button to complete the webhook setup

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📦 Understanding What Irelia Sends You

Before setting up actions, let’s take 60 seconds to understand what Irelia just sent to Go High Level. You can conceptually split this data into three buckets.

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1. 👤 Who They Are (Contact Info)

• userName — The prospect’s name
• userNumber — Their phone number
• inboundLead — Did they message first (true) or did you (false)?

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2. 💬 What Happened (Conversation Details)

Per agent — the specific chat the user had with a specific agent (under the conversationFlow section):

• id — Unique agent identifier
• name — Name of the conversation agent
• chatHistory — Complete conversation transcript with this agent
• leadQualification — Are they qualified by this agent? (“fit”, “not a fit”, or “TBD”)
• interestScore — How interested are they? (0.0 to 1.0, like 0% to 100%)
• reasonNotQualified — Why they didn’t qualify (if applicable)
• goalAchieved — Number of goals completed with this agent
• numberOfMessageSent — Messages sent by this agent
• numberOfMessageReceived — Messages received from prospect
• numberOfQuestionLackingData — Questions the AI couldn’t answer from the Knowledge Base
• creditConsumedForThisChat — Credits used for this conversation

Overall (across all agents):

• chatHistory — Complete chat history across all agents
• optStatus — Opt-in status (e.g., “in”, “out”)
• creditConsumedForThisLead — Total credits consumed
• numberOfMessageSent — Total messages sent
• numberOfMessageReceived — Total messages received
• numberOfQuestionLackingData — Total questions lacking answers
• numberOfGoalAchieved — Total goals achieved

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3. 📝 What You Learned (Custom Data)

customVariables — Specific information your agent collected (budget, company size, timeline, etc.) Each custom variable (referred to as custom variables in prose, or customVariables in the API payload) has:

• name — What you asked about (“Budget”)
• value — Categorized answer (“$10k-50k”)
• valueRaw — Exact words they used (“We have around 30k to spend”)

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Step 4: Set Up Your Action

~5 minutes Now comes the fun part: deciding what should automatically happen when Irelia sends data to Go High Level.

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Choose your first action

Ask yourself: “When someone first contacts my agent, what’s the ONE most valuable thing that should happen automatically?” Common answers:

• ✅ Update my CRM → Create/Update Contact (native GHL, most common)
• ✅ Alert my team → Send Internal Notification or Slack (immediate visibility)
• ✅ Log it for reporting → Google Sheets (external tracking)
• ✅ Start a sequence → Add to Campaign or Workflow (begins nurture process)

Our recommendation for your first automation: Choose “Create Contact” in GHL. Since you’re already using Go High Level, updating your CRM natively is the most seamless option and delivers immediate business value. Once you’ve tested the connection, you can always add more actions. 👇 Below you’ll find guided instructions for three examples.

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Step 5: Test Your Complete Automation

~3 minutes Let’s test the entire Workflow end-to-end to make sure everything works together.

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Run your test

1. In your Workflow builder, click the “Test Workflow” button (top right)

2. Select a user from your CRM to run your Workflow with
3. Run the test

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Verify it worked

Now check your destination to confirm:

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Step 6: Turn It On

~1 minute

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Publish your Workflow

1. At the top right of your Workflow builder, find the “Publish” toggle
2. Click to switch the Workflow to “Published” status
3. You’ll see a confirmation that your Workflow is now active

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Give your Workflow a name

1. Click on the Workflow name at the top (it probably says something like “Untitled Workflow”)
2. Rename it to something descriptive like: Irelia: New Contact → Update CRM

3. Click the “Save” button

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🎉 Congratulations! You Did It!

Take a moment to appreciate what you just built: ✅ Your AI agent now talks to your Go High Level CRM automatically
✅ Important moments trigger instant actions
✅ No more manual data entry or checking dashboards — your systems are always up-to-date
✅ Your leads get faster, better follow-up What happens now: Every time someone reaches out to your Irelia agent for the first time → Irelia automatically sends their information to Go High Level → GHL immediately performs your action → All without you lifting a finger.

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What’s Next?

Now that you have one working automation, the possibilities are endless. If you want to connect to more events like “Data Gathered”, “Lead Qualified”, or “Goal Achieved”, simply repeat the steps you just completed and customize the actions (Step 4) to achieve your desired result. Your options from here:

• 🎯 Want to track another event? Create a new Workflow and repeat this guide — just select a different event in Step 2
• ➕ Want this Workflow to do more things? Edit your Workflow and click the ”+” button below your action to add more actions
• 🤖 Have another agent to connect? Repeat this guide for your other agents — each can have its own automations
• ⚡ Ready for advanced Workflows? Check out the Advanced Automations section below

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Monitoring Your Automation

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Check your Workflow history

1. Go to “Automation” → “Workflows” in the left sidebar
2. Click on your Workflow
3. Click the “Enrollment History” tab
4. Here you can see every contact that entered the Workflow

Look for:

• ✅ Finished (completed)
• ❌ Error (with details)

Click “View Execution History” on a specific contact to see their execution logs (step-by-step details of what happened)

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What to monitor

First few days: Check daily to ensure Workflows run successfully and data looks correct. Ongoing: GHL shows Workflow errors in your notification center, so you don’t need to check constantly. Just verify things are working during the first few days.

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🚀 Advanced Automations

Ready to do more? These sections show you how to build sophisticated Workflows that go beyond a single trigger and action.

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Search and Update Existing Records

Since GHL’s “Create Contact” action handles deduplication automatically by phone number, you’re already covered for basic contact updates. However, for more advanced scenarios like updating opportunities or pipeline stages, you may need a two-step approach. Example: Update an existing opportunity when a lead gets qualified. Trigger: Lead Qualified Actions:

1. Find the contact
   • Add action: “Find Contact”
   • Set search criteria to userNumber from the webhook
   • This finds the contact matching the prospect’s phone number
2. Update their opportunity
   • Add action: “Update Opportunity”
   • Use the contact ID from the previous action
   • Update the pipeline stage to “Qualified”
   • Add notes with qualification details

Result: Instead of creating new records, your existing lead’s pipeline status gets updated automatically.

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Using Conditions to Control When Actions Run

Conditions let you add branching logic so different actions run based on data values. Example: Only add to the “Hot Leads” pipeline if the prospect’s budget is “$10k+” or higher.

1. In your Workflow, click the ”+” button between your trigger and action
2. Select “If/Else” (or “Condition”)
3. Set your condition: customVariables Value contains $10k
4. Add your “Update Pipeline” action under the “If Yes” branch
5. Add a different action (or nothing) under the “If No” branch

Common condition use cases:

• Only add to hot pipeline if budget matches your target → customVariables Value equals $10k-50k
• Only notify sales manager if company size is “Enterprise” → customVariables Value contains Enterprise
• Only send to sales if lead is qualified → leadQualification equals “fit”

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Multi-Step Workflows

Why do one thing when you can do several? Example: When a lead is qualified:

1. Update contact with “Qualified” tag
2. Move opportunity to “Qualified” stage
3. Send internal notification to sales team
4. Add to email nurture campaign
5. Log in Google Sheet for reporting

How to set this up:

1. After your first action, click the ”+” button below it
2. Select “Add Action”
3. Add your second action and configure it
4. Repeat for additional actions

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Using Go High Level’s Native Power

GHL has powerful built-in features you can trigger from your Irelia webhook:

• 🔄 Create/Update Opportunity — Add leads to pipelines automatically and update deal stages based on conversation progress
• 👤 Assign to User — Route leads to specific sales reps based on criteria, or use round-robin assignment for fair distribution
• ✅ Create Task — Generate follow-up tasks for your team with conversation context from Irelia
• 🔔 Send Internal Notification — Alert team members instantly with lead details and qualification status

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Real-World Use Case Examples

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Qualified lead fast track

Trigger: Lead Qualified Actions:

1. Update contact with “Qualified” and “AI-Qualified” tags
2. Create opportunity in “Hot Leads” pipeline
3. Send internal notification to sales team via SMS
4. Add to “Hot Lead Welcome” email sequence Workflow
5. Log in “Qualified Leads” Google Sheet for reporting

Impact: Sales team engages qualified leads within minutes instead of hours.

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Disqualified lead nurture

Trigger: Lead Disqualified Actions:

1. Update contact with “Nurture” tag
2. Add to long-term email nurture sequence Workflow
3. Create task for follow-up in 3 months
4. Log in “Nurture List” Google Sheet

Impact: No lead is wasted; everyone gets appropriate follow-up.

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Knowledge gap tracking

Trigger: Question Lacking Answer Actions:

1. Send Slack notification to content team with the question
2. Create task in GHL for manual response
3. Log in “Knowledge Base Gaps” Google Sheet for review

Impact: Continuously improve your AI’s knowledge while ensuring no prospect question goes unanswered.

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Goal achievement flow

Trigger: Goal Achieved Actions:

1. Update contact with “Goal Completed” tag and custom field
2. Move opportunity to next pipeline stage
3. Send confirmation SMS to the prospect
4. Notify account manager via internal notification
5. Trigger “Post-Goal” email sequence Workflow

Impact: Instant positive reinforcement and seamless customer journey.

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Rich data capture

Trigger: Data Gathered Actions:

1. Update contact custom fields (budget, timeline, company size, pain points)
2. Add appropriate tags based on responses
3. Route to segment-specific pipeline (Enterprise vs SMB)
4. Trigger personalized email based on their answers
5. Log full data in Google Sheet for analysis

Impact: Rich prospect data flows automatically; no manual entry.

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Final Tips

• 🎯 Start simple — One event, one action. Master that before expanding.
• 🧪 Test thoroughly — Always verify with real data before relying on automation.
• 📊 Monitor regularly — Check execution logs weekly, especially at first.
• 🔄 Iterate — Your first automation doesn’t have to be perfect. Refine over time.
• 🔗 Leverage GHL’s power — Use pipelines, campaigns, and opportunities to maximize value.
• 🤝 Ask for help — Both Irelia and Go High Level have great support teams and communities.

Every automation expert started with one simple Workflow. You just built yours. The possibilities from here are endless.

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✅ Quick Checklist

Use this to verify your setup is complete: ✅ All checked? You’re good to go!

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🛠️ Troubleshooting & FAQs

Don’t panic! Here are the most common issues and exactly how to fix them.

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